Science & Technology
Rubens is a technology start-up which develops and commercialises a management system for the entire fresh fruit value chain. The Rubens system predicts and monitors fresh fruit maturity, allowing for efficiencies and improved consistency in the horticulture industry Rubens provides a unified platform to predict and manage maturity at every step of the fruit value chain. It will predict optimal harvest time, sort fruit according to target market and optimise fruit storage conditions. It will help growers and distributors to get higher quality produce and to get it consistently. Ultimately it will help optimise business operations around harvest, storage and distribution, enabling targeting export markets, increasing profitability and reducing waste.